Where you come from defines who you are. CARRERA comes from motorsport and the Carrera Panamericana, the world’s longest and most gruelling auto race back in the fifties. Over a distance of several thousand kilometers, this legendary race took
drivers to their limits and beyond. Only the strongest survived; only the best stood a chance of winning. For the men and their cars, the real opponents were not so much their competitors as the laws of physics and the limitations of their own bodies and materials. They knew that giving anything less than everything was simply not enough.
Today, that same philosophy drives us to develop unique and powerful tools. In Germany. With perfectly configured high tech components and a consistent design across the whole range, our tools are not just functional, but exciting too. CARRERA transforms everyday appliances into lifestyle products for bathrooms and
kitchens alike
CARRERA Panamericana – The longest and most dangerous motor race in the world. With a Distance ofn3.436 km only the toughest and most powerful drivers and
machines could withstand this challenge.
Nowadays the Brand awareness of Carrera reaches still more than 90%. The brand yet offers a strong platform in technology and lifestyle.
Where you come from defines who you are. CARRERA comes from motorsport and the Carrera Panamericana, the world’s longest and most gruelling auto race back in the fifties. Over a distance of several thousand kilometers, this legendary race took drivers to their limits and beyond. Only the strongest survived; only the best stood a chance of winning. For the men and their cars, the real opponents were not so much their competitors as the laws of physics and the limitations of their own bodies and materials. They knew that giving anything less than everything was simply not enough.
Today, that same philosophy drives us to develop unique and powerful tools. In Germany. With perfectly configured high tech components and a consistent design across the whole range, our tools are not just functional, but exciting too. CARRERA transforms everyday appliances into lifestyle products for bathrooms and kitchens alike.
Embody the spirit of the racer who follows his own course, who reinterprets the rules of the game, who forms part of new race and drivers in his own class.
CARRERA offers tools featuring unusual high performance – the tools required for “another race”. The high-tech components are carefully configured and focused on the essential. Unique in their design, featuring high quality in each detail, powerful and geared to performance.
